The proposed “Keep Call Centers in America Act” has raised concerns for the Philippines’ USD38bn BPO sector, where 70% of clients are US-based. With 1.4 million employed, the industry faces potential disruption but also an opportunity to accelerate diversification.
Trade officials emphasise the need to broaden markets beyond the US, while players like Fusion CX are expanding operations locally, citing world-class talent, strong government support, and resilience in provincial hubs. This dual track of diversification and expansion could redefine the industry’s long-term growth path.
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