Diageo is scaling up its cost-cutting target to £625 million as it contends with a 28% drop in profits and shifting consumer habits. The spirits giant is leaning into operational efficiencies—cutting overheads, tightening supply chains and trimming ad spend—amid weaker demand and leadership changes. While job losses are expected, Diageo says growth remains on the table. This bold reset could reshape priorities in a maturing drinks market navigating inflation and moderation trends.

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